Privacy Policy


Policy Introduction & Core Compliance Principle

This independent official Privacy Policy is formulated based on global cross-border e-commerce user personal information protection norms and vertical retail platform standardized operation requirements, applicable to all visitor browsing behaviors, account registration behaviors, order shopping behaviors, after-sales service interaction behaviors and website function use behaviors of this professional hair care and hair tool e-commerce platform. This policy clarifies platform user data collection scope, legal use boundary, internal data storage management, third-party data sharing restriction, user personal information autonomous management right and data security protection system, taking user private information absolute security as core operational principle all the time. As a global oriented cross-border discount retail e-commerce platform, we abide by international universal user privacy protection criteria, refuse illegal private data collection, unauthorized data leakage and commercial user information resale behaviors, and build closed-loop user data internal management system for whole website shopping service links.
This policy covers all user non-public private information generated in the whole process of accessing platform product display page, browsing 11 categories of hair care product lines, screening professional styling tools, settling USD unified currency orders, submitting delivery receiving information and applying for after-sales return and refund services. The policy applies to all anonymous website tourists, registered platform consumer users, repeated repurchase regular customers and after-sales service applicants uniformly, without user group differentiated data management rules. All platform front-end webpage operation, back-end order system operation and after-sales service execution behaviors abide by the binding clauses of this privacy management document.

Legal & Limited User Information Collection Scope

We only collect necessary service-related user information required to complete e-commerce order fulfillment, global logistics distribution and standardized after-sales processing, abandoning excessive irrelevant private data collection that does not match platform shopping service demands. The first category is order delivery basic information: consignee name, accurate global delivery residential address, regional postal code and contact communication information required for package 6-12 day global unified distribution and doorstep signing, which are core basic information to support warehouse outbound and logistics terminal distribution execution.
The second category is order transaction data information: consumer order commodity selection record, 11 product line browsing track, order unified USD payment settlement record, order payment time and after-sales service application record generated during platform shopping checkout process. Such transaction data is used for internal platform inventory scheduling, hot-sale hair product statistics, product line optimization iteration and after-sales refund auditing work support only.
The third category is anonymous website browsing technical data: anonymous visitor access device model, webpage access time, product page stay duration and page clicking track collected automatically by website system, without binding real user identity and private sensitive tags. We never collect user sensitive private information including identity certificate number, personal location real-time positioning data, private photo album content, personal health privacy data and unrelated social account information in any invisible collection mode. Meanwhile, we do not actively require users to fill in redundant private content during order settlement and account use process.

Internal Authorized Data Use Purpose & Usage Boundary

All collected user valid information is only applied to internal standardized e-commerce platform operational work with clear service purposes, crossing no privacy use boundary and expanding no unauthorized usage scenario. Firstly, support whole order logistics execution: match receiving address data with global logistics channels, complete 1-3 day warehouse packaging arrangement and fixed 6-12 day cross-border delivery, ensure accurate package signing and solve logistics package position verification demands. Secondly, support financial and after-sales work: match transaction payment data with 5-10 day refund settlement, 60-day free return audit and order background record checking, realize standardized after-sales service docking.
Thirdly, optimize platform product and user experience: count anonymous product browsing and order data to analyze consumer preference for clean formula hair care products and salon styling tools, optimize 11 care lines inventory structure and webpage user interface layout, fit target consumer impulse consumption habit and emotional shopping demand. Fourthly, realize normal website system operation and security maintenance: eliminate malicious network access and abnormal bulk order behaviors, protect stable operation of platform commodity display, search sidebar and fixed discount retail shopping system.
We prohibit internal operation, warehouse and after-sales staff from querying user private information without work authorization, copying user delivery and transaction data privately and using user information for non-work private behaviors. All internal data calling behaviors leave system automatic audit traces to realize whole-process traceable internal supervision.

User Data Storage Mechanism & Security Protection System

The platform adopts independent encrypted cross-border e-commerce database to store all user shopping and order information, equipped with professional network firewall and data encryption isolation program, isolating user private data from public network open access environment comprehensively. User order and receiving information adopt classified encrypted storage mode, and plaintext private data cannot be extracted and viewed by non-authoritative back-end access ports. For finished signed orders and completed refund after-sales orders, the platform implements timed automatic data archiving and isolation storage mechanism, reduce real-time data library pressure and reduce information leakage risk synchronously.
We set fixed information storage cycle conforming to e-commerce operation norms for transaction and receiving data; after service cycle and order archive cycle expire, invalid user private data will be cleared automatically by system program without manual residual retention. The platform never reserves invalid long-term user private information passively. Meanwhile, we conduct regular monthly inspection on network database security loopholes, upgrade data protection system synchronously with cross-border network security iteration standards, resist network attack, data crawling and illegal data theft external risks comprehensively, and build double protection of system program and manual technical management.

Third-Party Information Sharing Restriction Rules

We adhere to core non-sharing principle of user private information, and will not sell, rent, trade and commercially transfer user personal delivery, transaction and browsing data to external third-party marketing companies, commodity promotion institutions and irrelevant commercial platforms in any scenario. We will not synchronize user shopping privacy data to third-party advertisement delivery platforms and user portrait labeling agencies, avoid directional commercial advertisement push and user private information commercial derivative utilization.
Limited authorized information opening only targets official cooperative global logistics carriers necessary for order delivery: we only feed minimal required receiving address and consignee name information to logistics carriers for sole package distribution use, with no user payment data, shopping preference data and account information synchronized to logistics third parties. Cooperative logistics institutions are bound by privacy confidentiality clauses, forbidden to capture and reuse user private delivery information. No other external commercial partner obtains any user private data authorization from this platform.

User Autonomous Privacy Right & Information Management

All platform users enjoy independent autonomous management right of personal order and shopping information. Users can independently check background historical order records, clear personal browsing track, modify account associated non-transaction information and delete invalid historical order data on user personal account dashboard at any time. Users can independently close anonymous webpage technical data collection function via browser built-in setting, without affecting normal browsing of hair care product pages and shopping order submission functions of the website.
We will not actively send marketing notification, commodity push message and short-message advertisement to users’ contact channels without user active consent, protect user quiet shopping experience, match platform high-grade emotional value website operation tone, and avoid disturbance-type user privacy exploitation and over-marketing behaviors.